MOT means courage in Norwegian. Courage to be yourself, stand up for yourself and make your own choices. The organization MOT engages in different communities and works on enlightening the youth. They wanted a magazine that reached out to adults to explain more about who and what they where. It was packed to look more like a youngish magazine insted of a typical grown up magazine. So that the readers got the feeling of looking into something that was meant for a younger generation. It was distributed nationally through kiosk and restaurants.
